SAP Customer Relationship Management > Marketing

SAP Customer Relationship Management - Release SAP CRM 2007

Marketing

 

 

See also

  • Customer Success stories

    •

    SAP CRM provides comprehensive marketing functionality for automating the planning, execution, and measurement of marketing effort.



     
    Marketing Resource Management Segmentation & List Management Campaign Management Real-Time Offer Management Lead Management
    SAP Component or Feature Available Market Research
    SAP Component or Feature Available Budget Planning
    SAP Component or Feature Available Scenario Planning
    SAP Component or Feature Available Marketing Planning and Budgeting
    SAP Component or Feature Available Budget Control
    SAP Component or Feature Available Product and Brand Planning
    SAP Component or Feature Available Cost and Volume Planning
    SAP Component or Feature Available Marketing Plan Analysis
    SAP Component or Feature Available Marketing Calendar
    SAP Component or Feature Available Marketing Organization
    SAP Component or Feature Available Workflow and Approval
    SAP Component or Feature Available Multiple Data Source Access
    SAP Component or Feature Available High Speed Data Search
    SAP Component or Feature Available Preview Lists
    SAP Component or Feature Available Pre-Filtered/Personalized Attribute Lists
    SAP Component or Feature Available Sampling and Splitting
    SAP Component or Feature Available Embedded Predictive Modeling
    SAP Component or Feature Available Persolalized Filters
    SAP Component or Feature Available Quick Counts
    SAP Component or Feature Available Segment Deduplication
    SAP Component or Feature Available Suppression Filters
    SAP Component or Feature Available Target Group Optimization
    SAP Component or Feature Available Clustering
    SAP Component or Feature Available Data Mining
    SAP Component or Feature Available Decision Trees
    SAP Component or Feature Available ABC Analysis
    SAP Component or Feature Available List Management - List Format Mapping
    Partner Product Available Duplicate Checks
    Partner Product Available Postal Validation
    SAP Component or Feature Available Data Cleansing
    SAP Component or Feature Available Data Enrichment
    SAP Component or Feature Available List Quality
    SAP Component or Feature Available Lead and Activity Imports
    SAP Component or Feature Available List Analysis
    SAP Component or Feature Available Campaign Planning
    SAP Component or Feature Available Graphical Campaign Modeling
    SAP Component or Feature Available Campaign Optimization
    SAP Component or Feature Available Campaign Simulation
    SAP Component or Feature Available Marketing Calendar
    SAP Component or Feature Available Campaign-Specific Pricing
    SAP Component or Feature Available Multichannel Campaign Execution
    SAP Component or Feature Available Multiwave Campaign Execution
    SAP Component or Feature Available Event-Triggered Campaign Execution
    SAP Component or Feature Available Real-Time Response Tracking
    SAP Component or Feature Available Cost/Financial Reporting
    SAP Component or Feature Available Personalized (E)Mails
    SAP Component or Feature Available Bounce Handling
    SAP Component or Feature Available Call Lists
    SAP Component or Feature Available Campaign ROI
    SAP Component or Feature Available Interactive Scripting
    SAP Component or Feature Available Target Group Analysis
    SAP Component or Feature Available Campaign Analysis
    SAP Component or Feature Available Offer Portfolio Management
    SAP Component or Feature Available Real-Time Event Detection and Recommendation
    SAP Component or Feature Available Interaction Assistance
    SAP Component or Feature Available Self Learning and Optimization Mechanism
    SAP Component or Feature Available Offer Simulator
    SAP Component or Feature Available Data Mapping Tool
    SAP Component or Feature Available Configuration and Migration Tool
    SAP Component or Feature Available Offer Performance Analytics
    SAP Component or Feature Available Agent Performance Analytics
    SAP Component or Feature Available Channel Performance Analytics
    SAP Component or Feature Available Multiple Interaction Channels
    SAP Component or Feature Available Automated Qualification
    SAP Component or Feature Available Rule-Based Distribution
    SAP Component or Feature Available Lead Dispatching
    SAP Component or Feature Available Web-Based Lead Generation
    SAP Component or Feature Available Lead Partner Management
    SAP Component or Feature Available Mass Generation
    SAP Component or Feature Available Response Recording
    SAP Component or Feature Available Lead Surveys
    SAP Component or Feature Available Automatic Generation of Follow-Up Activities
    SAP Component or Feature Available Lead Analysis
    SAP Product Available Partner Product Available
    For further information see:
    www.sap.com
    SAP Products
    Partner Products
    SAP Product Available with Future Releases Partner Product Available with Future Releases
    Future Focus Link to Business Scenario Maps
    Please note that the Solution Map, containing proprietary information of SAP AG, reflects SAP's current development intentions, which are subject to change. Future focus coverage may be provided by SAP or SAP partners. Check for local availability of all SAP and SAP partner solutions. ©SAP AG 2008