SAP Customer Relationship Management > Trade Promotion Management > Headquarter Planning & Budgeting

Headquarter Planning & Budgeting

Main Process

 

 

 

See also

 

Allows organizations to collaborate brand and sales goals to achieve unified objectives for overall brand strategy.  This is considered top-down planning and organizations take into account previous period analytics to help develop marketing strategies.  In addition, senior Finance VPs will set-up, organize and allocate overall budgets, or funds, to aid in the strategic budget development. Overall budgets are organized, many times by territory, to help associate promotional spending with the trade promotions.


The following business goals and objectives can be achieved through the implementation of these processes:


Business Processes

Channel and Customer Strategy DevelopmentSAP Component or Feature Available
Channel and Customer Strategy Development is the process in which high level managers and VPs develop the overall company strategy that will aid in developing marketing and sales goals.  This allows senior VPs to leverage the overall strategy and develop channel and customer strategies. 

This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP NetWeaver
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)

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    Business Performance ManagementSAP Component or Feature Available
    At the end of a period close and before a new period begins, management will assess historical performance to determine which promotions and marketing campaigns were profitable and which ones were most effective. Likewise, it will also be determined which promotions were ineffective, so as not to have repeat performance.  This analysis and management process is commonly referred to as business performance management. 

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP NetWeaver
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)

    		•
     
    Portfolio ManagementSAP Component or Feature Available

    During the planning cycle, it is extremely important that an overall ‘vision’ is adhered to.  Senior VPs and managers must collaborate brand and sales goals to achieve unified objectives for overall brand strategy. Managing these two objectives together, marketing and sales goals, is called portfolio management and is key to the success of every company.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP NetWeaver
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)

    		•
     
    Funds AllocationSAP Component or Feature Available
    After brand and channel strategies have been developed, senior Finance VPs will set-up overall budgets, or funds, to aid in the strategic budget development.  Developing, organizing and allocating funds is part of headquarter planning. Overall budgets are organized, many times by territory, to help associate promotional spending with the trade promotions.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP NetWeaver
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)

    		•
     
    SAP Product Available Partner Product Available SAP Product Available with Future Releases Partner Product Available with Future Releases Future Focus
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