Combines and coordinates all initiatives and resources across the organization to condense planning and development cycles, while ensuring that this streamlined process still adheres closely to the Business Process. Reduces planning costs.

You can use this business process in order to model media-specific campaigns. Media-specific campaigns are campaigns aimed at increasing sales of advertising services and subscriptions.

In campaign modeling, you create the documents required for campaign execution, such as letter and mail forms, scripts, or template documents, as well as the general campaign data, in the Marketing Planner in SAP CRM . To model a media-specific campaign, you add the media-specific campaign data on a separate tab page, which you must define for this purpose.

Segmentation preparation is a process that is generally performed by the database manager. This forms the foundation for business partner segmentation in the Segment Builder (that is all required attributes are created with the corresponding attribute values and data sources).

Validates, measures, and allows refinement of campaigns to maximize effectiveness through monitoring analysis, available during and after execution.