Analyzes promotions by brand and product and reports on which
brands and products run more effective trade promotions.
Demonstrates manufacturer-mandated KPIs and allows the manufacturer
to see if trade spending was effective. This also helps companies
build best practices by discovering which promotions are most
effective and the replicating those and also which ones weren’t
effective and making sure those promotions aren’t repeated.
Reports on overall sales for individual and field sales teams and
holds field sales representatives accountable for total sales for
given products and/or brands. The overall sales effectiveness is
usually dependant upon validating trade promotion execution in
stores, and this validation is typically done by field sales reps.
Collects customer opinions through various channels, usually third
party research, and results are utilized in different reports to
allow manufacturers insight into which promotions are most
effective given the customers’ responses.
| SAP Product Available |
 Partner Product Available |
 SAP Product Available with Future Releases |
 Partner Product Available with Future Releases |
 Future Focus |
| Please note that the Solution Map, containing proprietary information of SAP AG, reflects SAP's current development intentions, which are subject to change. Future focus coverage may be provided by SAP or SAP partners. Check for local availability of all SAP and SAP partner solutions. ©SAP AG 2007 | ||||