Campaign Management

Main Process

 

Coordinates and monitors all initiatives, to ensure shortened planning and development cycles, and streamlined process with an adherence to the Business Process. Includes the determination of an appropriate list of eligible partners for each campaign using partners‘ profiles. Informs partners about upcoming campaigns.

Allows brand owners to create highly targeted customer segments for specific marketing campaigns. Channel partners can revise this segmentation to more precisely identify customers that should participate in specific marketing campaigns.

Helps the brand owner execute a campaign either across all target groups or partner-specific target groups.

Allows partners to execute a campaign and contact the end customers directly by email, telephone, or print.

Monitors campaign progress and success throughout and after the campaign execution to allow for tactical refinements and to enable learning from past campaigns.

Analyzes marketing campaigns regarding their success and financial results by targeted customers, partners involved, products featured, and campaign pattern.