Campaign Management

Main Process

 

Coordinate and monitor initiatives, to ensure shortened planning and development cycles, and streamlined process.

Creates marketing campaigns using a visual tool for easier design of complex campaigns.

Provides embedded analytics and data-mining capabilities for better campaign segmentation and increased ROI.

Utilizes campaign simulation to understand campaign ROI and effectiveness prior to campaign execution.

Provides an interactive calendar framework for centrally coordinating and controlling all marketing plans, campaigns, promotions, initiatives, etc., across the organization.

Monitors campaign-specific pricing for products associated with a campaign, with the ability to apply percent or discrete value discounts. Captures this information in R/3 and applies it during the ordering process.

Plans, designs, and executes coordinated, multi-channel (web, e-mail, sms, fax, call center, letters, face-to-face, mobile, and third party) campaigns.

Plans, designs, and executes multi-step campaigns to include follow-up steps based on campaign design.

Utilizes changes in behavior or information to 'trigger' campaign execution.

Allows users to understand campaign effectiveness in real-time, based on real-time response tracking capabilities.

Provides closed loop budgetary and financial reporting capabilities, and integrates with financials to measure planned versus actual.

Creates personalized communication pieces, like email templates (HTML, Text, and multi-mime) and call scripts, based on customer profiles.

Enables employees to set up routing rules for bounced e-mails, faxes and SMS messages. Additionally, optional follow up steps can be set up, including updating business partner status, flagging for address verification and automatic setting of do not contact flags. Both soft (e.g., out of office) and hard (e.g., address incorrect) bounces can be managed with this functionality.

Generates targeted call lists for the interaction center.

Reports the true ROI of a campaign by tracking budget versus actuals. Associates direct costs and indirect costs with all marketing initiatives.

Enables agents in an Interaction Center environment to ask questions and branch to the next appropriate question.

Analyzes data for better understanding of customer segmentation, audience definitions, and campaign targeting, to determine effectiveness.

Tracks and measures all marketing initiatives in order to fine tune future initiatives. Enables marketing professionals the ability to design, execute, coordinate, and monitor all marketing initiatives. Creates targeted, personalized campaigns across all communication channels, including direct sales, call centers, mail, email, fax, Internet, and mobile devices. Monitors enterprise-wide profitability at the program, product, customer, and partner levels.