Partner Channel Management > Partner Management > Partner Lifecycle Management

Partner Lifecycle Management

Main Process

 

 

 

See also

 

 

The Partner Lifecycle Management capabilities of SAP CRM enable brand owners to manage partners through the partner lifecycle.  It ensures consistent processes with partners from recruitment and registration through approval and ramp-up to ensure partners are prepared to effectively represent the products of the brand owner.


The following business goals and objectives can be achieved through the implementation of these processes:


Business Processes

Partner RegistrationSAP Component or Feature Available
Enables prospective partners to register online for partnership by providing web-based partner registration forms from a corporate website. Routes registration forms automatically to the appropriate internal employees for qualification, registration, and ramp-up of the prospective partner. Notifies the partner on the decision (accept or decline) upon a request for partner registration.

This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)

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    Prospective Partner QualificationSAP Component or Feature Available
    Provides the brand owners with tools to qualify prospective partners consistently and effectively.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)

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    Prospective Partner ProcessingSAP Component or Feature Available
    Provides tools to target prospective partners, maintain prospective partners, and manage leads for prospective partners. Matches partner leads to the appropriate internal employee for qualification, registration, and ramp-up.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)

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    Partner ProfilingSAP Component or Feature Available

    Enables companies to profile their business partners, including who partners are, how they do business, what they sell, where they sell, to whom they sell, what industries they focus on, and what capabilities they have.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)

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    Partner ClassificationSAP Component or Feature Available
    Provides companies a flexible mechanism to model and classify their partner base according to a brand owner’s indirect sales strategy.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)

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    Partner HierarchiesSAP Component or Feature Available
    Enable organizations to model complex partner organizations that are hierarchical. A channel partner hierarchy is the hierarchical grouping of family members of a channel partner corporate family. Allow channel partners to map their organizational structures in relationship to the brand owner.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)

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    Requests for Family Members and Third PartySAP Component or Feature Available
    Enable channel partners to maintain and enhance their own partner hierarchies.

    The creation of family members and third parties is supported by activity-based request processes.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)

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    Partner MonitoringSAP Component or Feature Available

    Offers tools enabling brand owners to monitor partner activities and transactions from a single partner view. Lets brand owners review partners‘ activities such as processing of leads, opportunities, orders, etc.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)

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    Self ServicesSAP Component or Feature Available

    Enables partners to self-service administer their information on the partner portal including user administration for their organization, partner company profile maintenance, preferences, and administration of additional partner data such as product information expertise and geographic coverage.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)

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    Partner SegmentationSAP Component or Feature Available

    Segments partners based on partner type, industry focus, competencies, geography or other profile information for personalization and targeting of content, communications, marketing, etc.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)

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    Partner AnalysisSAP Component or Feature Available

    Analyzes partner performance regarding their sales, marketing, and service efforts for use in appropriate classification of partners or phasing in new and phasing out existing partners.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP NetWeaver
  • SAP Sales Management (SAP CRM)

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    SAP Product Available Partner Product Available SAP Product Available with Future Releases Partner Product Available with Future Releases Future Focus
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