Partner Channel Management > Channel Sales > Opportunity Management

Opportunity Management

Main Process

 

 

 

See also


 

The opportunity management capabilities of SAP CRM give brand owners and partners complete visibility into each prospective sale. Collaboratively with partners, organizations can capture, manage, and monitor the business contact and account information of potential opportunities. In addition, they can implement selling methodologies based on company best practices, helping to ensure effective and consistent sales processes across their indirect channel.

 


The following business goals and objectives can be achieved through the implementation of these processes:


Business Processes

Opportunity CreationSAP Component or Feature Available

Allows opportunities to be created on the Brand Owner and on the Channel Partner side. Provides opportunity download capabilities.

This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management (SAP CRM)
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    Opportunity QualificationSAP Component or Feature Available

    Qualifies opportunities automatically (based on surveys and associated scoring models) or manually (based on judgment by the qualifying person) by internal organizations, third parties, or the partners.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management (SAP CRM)
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    Opportunity DistributionSAP Component or Feature Available

    Distributes opportunities to best-fit partners based on customer and product interest. Supports manual or rule-based distribution of opportunities to partners.  Enables brand owners to model different opportunity distribution rules for different types of opportunities and manage those rules on an ongoing basis.  Lets partners distribute opportunities within their organization.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management (SAP CRM)
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    Opportunity NotificationSAP Component or Feature Available
    Provides automatic notification of dispatched opportunities to partners via workflow and email.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management (SAP CRM)
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    Opportunity ProcessingSAP Component or Feature Available
    Enables partners to manage and update opportunity information and status. Includes follow-up processes like opportunity-to-order.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management (SAP CRM)
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    Opportunity MonitoringSAP Component or Feature Available

    Tracks the follow-up and conversion of opportunities over time to make sure these opportunities are effectively managed by the channel. Allows partner to monitor opportunities.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management (SAP CRM)
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    Sales Process & Selling MethodologiesSAP Component or Feature Available

    Features built-in support for sales methodology including follow-up activities and tasks, key questions to answer, goals and milestones, and competitive assessment.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management (SAP CRM)
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    WorkflowSAP Component or Feature Available

    Supports the opportunity management with workflow that can be used to make sure certain deadlines are met, escalation procedures are triggered, or additional people are involved, based on business rules.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management (SAP CRM)
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    Opportunity AnalysisSAP Component or Feature Available

    Analyzes opportunities through their lifecycle. Allows users to predict future business via data in the opportunity-based sales pipeline.

    This process is supported by the following SAP and/or partner offerings

  • SAP NetWeaver
  • SAP Sales Management (SAP CRM)
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    SAP Product Available Partner Product Available SAP Product Available with Future Releases Partner Product Available with Future Releases Future Focus
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