Marketing Resource Management

Main Process

 

Analyzes and reports on market conditions and competitive landscape using internal and external data.

Uses planning economics infused into the marketing plan, from a top-down, bottom-up, or middle-out approach. Creates, approves, and tracks budgets at any level.

Scenario planning helps marketing departments make better decisions for the deployment of their marketing budgets. With scenario planning capabilities, you can build alternative marketing scenarios, perform what-if analyses to compare scenarios, and determine the best marketing program to execute.

Coordinates and collaborates all initiatives and resources across the organization, to ensure shortened planning and development cycles, and streamlined process with an adherence to the business process. Provides flexible multi-dimensional financial and non-financial planning embedded into marketing.

Coordinates budgetary information across the enterprise, with the ability to ensure that 'planned' budgets are synchronized with actual budgets, and that information is shared to ensure financials, ordering, accounting, and marketing are in line.

Allows planning down to the product and brand level ensuring consistency, reducing conflict, and synchronizing all marketing initiatives.

Allows product and cost level planning for optimal ROI on each marketing initiative. Allows organizations to plan all marketing activities from budget planning to expected returns, and apply the results to plan and optimize marketing processes.

Tracks and measures all marketing initiatives in order to fine-tune future initiatives.

Coordinates and controls centrally all marketing plans, campaigns, promotions, initiatives, etc., across the organization via an interactive calendar framework.