Product Management includes the planning and decision-support capabilities to align high-level product plans and objectives with corporate growth strategies – supported by product portfolio analysis and management. Additionally, companies must manage a product and technology roadmap, considering associated regulations, risks, and legal support. To support business network transformation through innovation, companies must focus on identifying focused opportunities for innovation, managing those opportunities, and ultimately measuring the return on innovation activities. Tracking the needs of customers and providing a foundation for managing requirements of many types is required to provide continuous market responsiveness.