Partner Channel Management > Channel Marketing > Catalog Management

Catalog Management

Main Process

 

 

 

See also


 

Catalog Management provides partners with personalized access to up-to-the-minute product information via the web in a centralized product catalog that contains product descriptions, multi-media displays, pricing, and associated literature.


The following business goals and objectives can be achieved through the implementation of these processes:


Business Processes

Catalog AuthoringSAP Component or Feature Available

Allows organizations to maintain the catalog hierarchies and product assignments via the product catalog workbench. Offers tools to help organizations manage their catalogs, including staging, automatic product assignment of new products, import, and export. Enables localized versions of the catalog for different languages, countries, and currencies.

This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)
  •  
    Catalog PersonalizationSAP Component or Feature Available

    Tailors different views of a catalog to partners and partner segments to personalize their experience.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)
  •  
    Browse and Search CatalogSAP Component or Feature Available

    Allows partners to browse the catalog and search for product that meets their specific needs with a powerful search engine. Offers hierarchical navigation with category specific filters.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)
  •  
    Product ComparisonSAP Component or Feature Available

    Supports side-by-side comparisons of products in the catalog to enable partners to make effective purchasing decisions.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)
  •  
    Product PromotionsSAP Component or Feature Available

    Promotes personalized and generic product recommendations to partners. Recommends products for partners and their customers.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)
  •  
    Cross-Sell/Up-SellSAP Component or Feature Available

    Supports personalized and generic up- and cross-sell of alternate products, related and complementary products, and accessories.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)
  •  
    Web Search SupportSAP Component or Feature Available

    Allows registration of products from the product catalog via web crawlers, such as Google TM or Altavista TM . Users searching the Web for products can find these products and order them directly from the page they have found.

    This process is supported by the following SAP and/or partner offerings

  • SAP Marketing (SAP CRM)
  • SAP Sales Management (SAP CRM)
  • SAP Service Management (SAP CRM)
  •  
    SAP Product Available Partner Product Available SAP Product Available with Future Releases Partner Product Available with Future Releases Future Focus
    Please note that the Solution Map, containing proprietary information of SAP AG, reflects SAP's current development intentions, which are subject to change. Future focus coverage may be provided by SAP or SAP partners. Check for local availability of all SAP and SAP partner solutions. ©SAP AG 2007