Business Scenario Maps Key Performance Indicators Partner Opportunities See also Channel Management enables IM&C companies to drive demand for products through the management of partnerships with channel partners. The solution provides channel partners with relevant information, consistent branding, and incentives, which motivates them to sell the company’s products and services over those of competitors. Additionally, it enhances collaborative marketing and demand generation, and offers management of content catalogs, collateral, campaigns, and leads. Business Goals & ObjectivesImproving Corporate Strategy Definition and monitoring of a set of targets for business activitiesSupport for the strategic planning process Increasing Revenue Efficient campaign planning and managementEnable cross-sell/up-sell capability Extend market share Gain market share Increasing Transparency & Accountability Provide source of "one truth"Lowering Working Capital Efficient promotion planning and trade spending
Business Processes |
Lead Processing with Channel Partners![]() |
This process enables manual and automatic qualification of leads to set the lead qualification level. Lead processing also includes the creation of orders-on-behalf or own orders from a lead. |
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This process is supported by the following SAP and/or partner offerings |
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Opportunity Processing with Channel Partners![]() |
An opportunity is a recognized possibility for business, for example, the sale of products or services. The opportunity makes up the framework for displaying sales projects from the beginning, and monitoring their success. |
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This process is supported by the following SAP and/or partner offerings |
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Channel Partner Processing![]() |
You can use this business process to allow channel managers (at the brand owner site) to register and classify a business partner to a channel partner. In addition, if a channel partner wishes to participate in the collaborative selling scenario, once accepted, the channel manager enables the partner for participation in the collaborative showroom. |
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This process is supported by the following SAP and/or partner offerings |
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Sales Order Processing on Behalf![]() |
Your channel or service partners can use this business process to create a sales order in the customer shop on behalf of an account. The sales order refers to one or several items from your product or service catalog. A business deal takes place between your enterprise and the end customer. The partner acts as agent. |
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This process is supported by the following SAP and/or partner offerings |
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Sales Order Processing![]() |
You use this business process in order to create and process a sales order and trigger subsequent logistics processing in SAP. A sales order is a customer's binding request to an enterprise to deliver a specific quantity of products, or to provide a service at a specific time. A sales organization accepts the sales order, and thus becomes responsible for fulfilling the contract. |
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This process is supported by the following SAP and/or partner offerings |
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Activity Processing with Channel Partners![]() |
Offers channel and service partners a solution for managing and
processing end customer data.
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This process is supported by the following SAP and/or partner offerings |
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Quotation Processing![]() |
You use this business process in order to give your business partner confirmation that you will deliver a specific quantity of products at a specific time, and to a specific price. Within the framework of quotation processing, various sales functions are available to the sales employee, as well as special functions for quotations. |
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This process is supported by the following SAP and/or partner offerings |
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Contract Processing![]() |
Contract processing comprises the steps you follow in order to
create and work with sales contracts in the SAP CRM system.
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This process is supported by the following SAP and/or partner offerings |
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Incentive Processing![]() |
You use this process to manage your transactional data and carry out your commission calculations. The process steps are executed automatically by the ICM system. |
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This process is supported by the following SAP and/or partner offerings |
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