Industrial Machinery & Components > Sales & Marketing > Channel Management

Channel Management

Business Scenario

 


Business Scenario Maps

  • Contract Management
  • Lead Management with Channel Partners
  • Opportunity Management
  • Partner Management
  • Key Performance Indicators

  • Channel Inventory
  • Contract, Program & Channel Mngt. Costs as a % of Order Mngt. Costs
  • Contract, Program and Channel Management Costs
  • Number of Channels
  • Number of Orders, Line Items, and Shipments in the Channel
  • Partner Opportunities

  • Partner Opportunities in Industrial Machinery & Components
  • See also

  • SAP NetWeaver Benefits

  • Channel Management enables IM&C companies to drive demand for products through the management of partnerships with channel partners. The solution provides channel partners with relevant information, consistent branding, and incentives, which motivates them to sell the company’s products and services over those of competitors. Additionally, it enhances collaborative marketing and demand generation, and offers management of content catalogs, collateral, campaigns, and leads.

    Business Goals & Objectives


    Improving Corporate Strategy

    Definition and monitoring of a set of targets for business activities
    Support for the strategic planning process

    Increasing Revenue

    Efficient campaign planning and management
    Enable cross-sell/up-sell capability
    Extend market share
    Gain market share

    Increasing Transparency & Accountability

    Provide source of "one truth"

    Lowering Working Capital

    Efficient promotion planning and trade spending

     



    Business Processes

    Lead Processing with Channel PartnersSAP Component or Feature Available

    This process enables manual and automatic qualification of leads to set the lead qualification level. Lead processing also includes the creation of orders-on-behalf or own orders from a lead.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management for IM&C
  •  
    Opportunity Processing with Channel PartnersSAP Component or Feature Available

    An opportunity is a recognized possibility for business, for example, the sale of products or services. The opportunity makes up the framework for displaying sales projects from the beginning, and monitoring their success.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management for IM&C
  •  
    Channel Partner ProcessingSAP Component or Feature Available

    You can use this business process to allow channel managers (at the brand owner site) to register and classify a business partner to a channel partner. In addition, if a channel partner wishes to participate in the collaborative selling scenario, once accepted, the channel manager enables the partner for participation in the collaborative showroom.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management for IM&C
  •  
    Sales Order Processing on BehalfSAP Component or Feature Available

    Your channel or service partners can use this business process to create a sales order in the customer shop on behalf of an account. The sales order refers to one or several items from your product or service catalog.

    A business deal takes place between your enterprise and the end customer. The partner acts as agent.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management for IM&C
  •  
    Sales Order ProcessingSAP Component or Feature Available

    You use this business process in order to create and process a sales order and trigger subsequent logistics processing in SAP. A sales order is a customer's binding request to an enterprise to deliver a specific quantity of products, or to provide a service at a specific time. A sales organization accepts the sales order, and thus becomes responsible for fulfilling the contract.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management for IM&C
  •  
    Activity Processing with Channel PartnersSAP Component or Feature Available
    Offers channel and service partners a solution for managing and processing end customer data.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management for IM&C
  •  
    Quotation ProcessingSAP Component or Feature Available

    You use this business process in order to give your business partner confirmation that you will deliver a specific quantity of products at a specific time, and to a specific price. Within the framework of quotation processing, various sales functions are available to the sales employee, as well as special functions for quotations.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management for IM&C
  •  
    Contract ProcessingSAP Component or Feature Available
    Contract processing comprises the steps you follow in order to create and work with sales contracts in the SAP CRM system.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management for IM&C
  •  
    Incentive ProcessingSAP Component or Feature Available

    You use this process to manage your transactional data and carry out your commission calculations. The process steps are executed automatically by the ICM system.

    This process is supported by the following SAP and/or partner offerings

  • SAP Sales Management for IM&C
  •  
    SAP Product Available Partner Product Available SAP Product Available with Future Releases Partner Product Available with Future Releases Future Focus
    Please note that the Solution Map, containing proprietary information of SAP AG, reflects SAP's current development intentions, which are subject to change. Future focus coverage may be provided by SAP or SAP partners. Check for local availability of all SAP and SAP partner solutions. ©SAP AG 2007