SAP Customer Relationship Management > Marketing > Real-Time Offer Management

Real-Time Offer Management

Main Process

 

 

 

See also

 

Advanced real time decision support framework that recommends the best customers treatments during interactions.

Enables organizations to inteligly guide interactions and recommend to their customers personalized offers, that are triggered and prioritized by the system’s self learning optimization engine.


The following business goals and objectives can be achieved through the implementation of these processes:

  • Improving Customer Service
  • Increase Speed & Efficiency
  • Increasing Revenue
  • Reducing Operating Costs & Increasing Efficiency

Business Processes

Offer Portfolio ManagementSAP Component or Feature Available
Centralized offer definition and management process in which target audience, interaction events and promoted products are defined
 
Real-Time Event Detection and RecommendationSAP Component or Feature Available
Detect and trigger promotion of offers in reaction to real- time session occurrences.
 
Interaction AssistanceSAP Component or Feature Available
A set of utilities that supports effective promotion of the recommended offers.
 
Self Learning and Optimization MechanismSAP Component or Feature Available
Automatic real-time adaptation using machine learning algorithms that improve subsequent recommendations, based on the analysis of actual customers’ reactions and value to the organization.
 
Offer SimulatorSAP Component or Feature Available
Online tool that enables simulation of offers per specific customers. This tool also enables creation of recommendation work-lists for offline devices, such as mobile task forces.
 
Data Mapping ToolSAP Component or Feature Available
Flexible rapid adaptation tool to customer’s specific data sources and naming conventions.
 
Configuration and Migration ToolSAP Component or Feature Available
System configurator that enables customer’s specific configuration and porting to other environments.
 
Offer Performance AnalyticsSAP Component or Feature Available
Performance metrics and reports that  provide insights, trends and comparative evaluation of offers and offers categories.
 
Agent Performance AnalyticsSAP Component or Feature Available
Performance metrics and reports that  provide insights, trends and comparative evaluation of the use of RTOM by agents and agent teams.
 
Channel Performance AnalyticsSAP Component or Feature Available
Performance metrics and reports that  provide insights, trends and comparative evaluation of RTOM effectiveness across interaction channels.
 
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