Editorial systems provide support to authors working with large amounts of material which needs to be delivered to multiple audiences and distributed in multiple forms.
Ad production applications are used to carry out the technical processes between the sales of ad space to the placement and publication of an ad.
The ad production system receives the publication relevant information from the SAP Advertising Management and in case of a classified or semi-display ad, also the ad content. It includes processes such as page planning, dispositon, pagination, page layout and plate production. Status information is provided back to advertising management for status management and to initiate follow-up processes such as billing. Tearsheets are also provided by ad production systems.
Ad production applications are used to carry out the technical processes between the sales of ad space to the placement and publication of an ad on an internet device. Business-relevant ad consumption information like clicks and page impressions is then provided back to the advertising management system to initiate follow-up processes such as billing.